If you have a live event production coming up, it can be overwhelming to try and do it all yourself. It’s best to hire someone, but it can be tough to determine which one, as there are seemingly hundreds of options. When you work in public relations or run a company, you have to ensure that everything goes smoothly, as these events are part of your corporate identity. If you fail, you could see drops in revenue, which could lead to many other problems. Knowing what to look for with live event production can help you choose the best one.
Their website says a lot about them, and while you may want a crazy theme or something that’s got a lot of pop and wow everywhere, you don’t necessarily want to see it on the company site. Their job is to present, whether it’s themselves, you, your product, or something else. If they can’t show themselves in a good light, they probably won’t be able to help you, either.
The company you choose, such as Solution Red, should put your vision first. They should try to find out as much about your industry as possible, but they should listen to you and give you pointers. You’re under no obligation to use their advice, and shouldn’t be pressured into doing so. Therefore, you should be focused on companies that work with you, not just for you.
The last thing to consider is their professionalism with you over the phone or through email contact. You can’t get your money’s worth with an unprofessional production team. What happens if they’re late or never show up? What if they’re rude to you or people in the audience? All of these situations could lead to PR problems later on, so it’s best to see how professional they are when you initially contact them.