Websites are one of the most important aspects of any business. Most people search online first before they buy, even if they choose to go to the store. Therefore, it is essential that your site looks good on the outside (what customers see) but also from the inside (how things work). Likewise, it is important not to focus on just the homepage or navigational aspects, but rather, the entire picture.
Get It Done
Customers are fickle creatures, and they have a particular need for visiting your site. While everything should look its best and be streamlined, focusing on just the homepage or navigation may not be effective. If you send an email with a link, that link isn’t going to be for the homepage. It will be for a particular area of the site that you want the customer to visit, such as a particular product or informational content piece.
Web design isn’t just about making it look excellent (though that is part of it). Users need to be able to get to where they’re going, whether they used a search bar or typed your address in directly. It isn’t about each department having a button on the homepage or putting everything on the homepage somewhere. It’s about the information architecture. If the hierarchy is easy to understand and navigate, people will get where they need to go.
What To Do
Unless you’ve spent years working with web designers, it is best to hire the professionals at Creative Feed. They’ll ensure that you look at the entire project and not just a few points that you like. They’ll ensure that everything is streamlined and helpful for the consumer, and you’ll have an excellent-looking work of art that will attract others.